Compliance
Law 25 and prospecting: what a B2B rep needs to know
Law 25 governs how you collect and use personal information in Quebec, including in B2B prospecting. In plain terms: collect the minimum, be able to say why, and respect a person’s right to access their data or have it corrected. For your specific obligations, confirm with a qualified advisor — this is general orientation, not legal advice.
Law 25 doesn’t ban prospecting
Many reps hear “Law 25” and assume they can no longer contact anyone. That’s not true. B2B prospecting is still allowed; what the law frames is how you collect, keep, and use personal information.
The spirit of the law is easy to hold onto: restraint and transparency. You gather what you genuinely need, you can say why, and the person keeps a say over their data. The rest follows from that common sense.
The starting principle: collect the minimum
The most protective reflex is also the most effective: gather only what actually helps you reach the right person for a legitimate business reason. A job function, a professional contact detail, the company context — that’s often all it takes.
The less personal data you accumulate, the less you have to protect, justify, and keep current. Minimization isn’t a compliance burden: it’s good prospecting hygiene.
Consent, denied by default
A prudent posture treats consent as denied until it’s clearly given, rather than the other way around. You don’t drop someone into an automated sequence “just in case”: you act only when the context warrants it.
That’s the approach Cible takes by design. Consent is denied by default, and the tool never turns a simple public contact detail into permission for a mass send.
Access and rectification rights, honoured
Law 25 gives a person the right to know what information concerns them and to have it corrected if it’s inaccurate. In practice, you need to be able to answer such a request without improvising.
Cible is built for this: access and rectification rights are honoured, and a person is designated to oversee the protection of personal information. You don’t have to invent a process under pressure.
What Cible does to lighten your load
Cible is built in Quebec with this reality in mind: collecting the minimum of personal data, leaning on public business information, consent denied by default, access and rectification rights honoured, and a designated privacy officer.
That doesn’t replace your own analysis. Your obligations depend on your situation — confirm them with a qualified advisor. But starting from a tool built for restraint puts you on the right footing from day one.
Ready to aim true?
Get started today, or ask for a demo. Bilingual, no setup, built for people who sell in Quebec.