Compliance
Selling in French: what Law 96 changes for your prospecting
Law 96 strengthens the status of French as the language of business in Quebec. In practice, your commercial communications should be offered in French, and French should prevail. Selling in French isn’t just an obligation: it’s the language of most of your customers. For your specific cases, consult an advisor — this is general orientation.
French, the language of business in Quebec
Law 96 confirms a reality that’s already well established: in Quebec, business is done in French. That touches your signage, your documents, and yes, your prospecting communications.
The takeaway for a rep is simple: French isn’t a translation bolted on at the end, it’s the starting point. If your outreach is designed in French first, you’re already aligned with the spirit of the law.
Prospecting in French means speaking the customer’s language
Beyond the obligation, there’s the commercial obvious: a Quebec decision-maker reads, replies, and decides more easily in their language. A well-written French email builds trust; an obviously rushed translation does the opposite.
Compliance and effectiveness point the same way here. Writing in French first respects the law and raises your odds of a reply at the same time.
Bilingual, yes — but French prevails
Serving an English-speaking clientele too is entirely possible. What Law 96 asks is that French take priority, not that English disappear.
Cible is bilingual, with French prevailing, for exactly this reason. You can work and communicate in both languages, without ever pushing French into the back seat.
Cible is built in Quebec, French first
The tool wasn’t translated into French after the fact: it’s designed for the Quebec market from the start. The drafts the AI prepares are naturally in French, ready for you to review and send.
It’s a detail that changes everything in daily use: you don’t have to fix a “translated” tone, you start from a base that’s already idiomatic. For your exact language obligations, a qualified advisor can guide you.
Ready to aim true?
Get started today, or ask for a demo. Bilingual, no setup, built for people who sell in Quebec.