Data & signals
New permits, new openings: spotting a company that’s starting a project
A new permit or an establishment opening is one of the most reliable buying signals: nobody pulls a permit or opens a location without a concrete project behind it. It marks a company that’s investing, equipping itself, making decisions. Reaching it then means arriving while it builds, not months later.
A permit is a project getting started
Nobody pulls a permit out of curiosity. Behind every authorization there’s an intent: to build, renovate, open, operate. In other words, a company that just decided to spend.
For a salesperson, that’s gold. The project is still young, not all suppliers are chosen, and the needs orbiting it — equipment, services, fit-out — are wide open.
An opening draws a crowd of needs
A new establishment opening sets off a cascade: a space to equip, staff to hire, suppliers to find, systems to put in place. A single opening can represent a dozen different opportunities.
It’s also a moment when habits aren’t set yet. The company is choosing its partners for the first time — you don’t have to dislodge an incumbent competitor.
These signals hide in public data
Permits, openings, and construction or housing projects leave a public trace. Quebec open data and public registries make them consultable — but scattered across separate sources, each with its own format.
Tracking all of it by hand is unrealistic day to day. The volume is huge and the vast majority doesn’t concern you; the trick is isolating the few lines that do.
The right project, tied to the right company
Cible gathers these signals — new permits and licences, establishment openings, construction and housing projects — into a single feed updated every day. Each is attached to the company involved and its public contacts.
You filter by signal type and by sector, and keep only what looks like a customer. The rest is set aside before you even think about it.
Arrive while the project is taking shape
Timing is everything. Contacting a company while it plans its project means taking part in its decisions; contacting it once the project is done means offering a solution to a problem already solved.
The Co-Pilot prepares a first message that mentions the project under way, ready to review. You decide the moment and the send — the tool proposes, you dispose.
Ready to aim true?
Get started today, or ask for a demo. Bilingual, no setup, built for people who sell in Quebec.